: 52 Things We Wish… | CRM/Big Consumer Data | Customer Insight/Data Analysis | Emerging Markets | Telecoms |
Financial Services | High Tech | Pricing/Promotion | Other
52 Things We Wish Someone Had Told Us About Customer Analytics
Quality of Market Research Reports 2021
September 16 – Webinar: 10am London Time
Mike Sherman, Davina Stanley, and NewMR have partnered to investigate issues surrounding the quality of market research reports in 2021.
Industry Expert Series
March 17 @ 1:00-2:00pm (EDT = UTC-4)
Join the conversation on March 17 with co-authors Alex Sherman and Mike Sherman as they visit Fox School of Business at Temple University #mrx #consumerinsights #dataanalytics #WedsnedayWisdom
October 7-8 2020
Asia’s First and Largest Chief Product Officer
Virtual Conference Online
Free Tickets & Registration:
https://www.cognitive-links.com/cpo2020
https://www.linkedin.com/posts/cognitive-links_cpo2020-chiefproductofficer-cpo-activity-6708919130453626880-82Tb
GETTING REAL IMPACT WITH BIG CONSUMER DATA – FIRESIDE CHAT WITH MR. MIKE SHERMAN, MBA ’86. 1 SEPTEMBER 2020 12:30-2:00PM – on Zoom – Big Data, CRM, Customer Analytics are hot topics with many companies investing substantial time and funds to use customer data to improve their performance, yet most companies report poor returns from these efforts. In this webinar, Mike will leverage his over 35 years of experience using customer analytics to discuss common pitfalls, good practice and other tips to getting the most from your customer data. The fireside chat will be moderated by Harvard Business School AHK Officer, Mr. Eric Poon.
16 December 2019 @10am
Alumni Live Breakfast:
Big Consumer Data – The Good, the Bad and the Ugly by Mike Sherman (C79 W79)
Registration/information: https://www.whartonclubhk.com/2019_alumni_live_breakfast_dec_16
22nd October 2019
Discussion in Singapore
with Mike Sherman: Well known Customer Analytics Expert
Face of Internet at 10 Billion People
Pasig, Philippines from 2-5pm: October 17, 2020
26 September 2019
16th Breakfast Seminar in Singapore
Asia Research, the trade publication for the market research industry in Asia,
6 March 2019, Wednesday
NewMR Webinar, APAC
http://newmr.org/events/2019/festival-of-newmr-2019/festival-of-newmr-2019-apac-wednesday/
October 18, 2018 – 4:30pm
Master of IT in Business Analytics: Singapore
10 (or more) Things We Wish Someone Had Told Us About Customer Analytics
https://sis.smu.edu.sg/master-it-business
October 18, 2018, 7pm
Singapore
10 (or more) Things We Wish Someone Had Told Us About Customer Analytics
CRM/Big Consumer Data
Marketing in the Phygital Age – click on the image below to register!
April 21, 2022 – 10-10:40am
Singapore
Join Mike next week when he challenges industry leaders to deliver personalized and relevant marketing and comms (and stop sending out so much spam).
Mike Sherman at 10-10:40am:
“The Good the Bad & the Ugly, Why do Customers Consider most Marketing to be Spam, and what can we do better?”
September 17, 2019 – 8:30-10am
Singapore
Big Customer DATA: The Good The Bad & The Ugly, Singapore, September 17, 2019 – 8:30-10am
http://www.cvent.com/events/big-customer-data-the-good-the-bad-the-ugly/event-summary-17bb3ba9731f4cf9a57f28d8a00a8171.aspxSingapore International Chamber of Commerce Pre and Post Event links:
https://sicc.com.sg/event/big-customer-data-the-good-the-bad-the-ugly/
https://www.facebook.com/SICCSG/
https://sg.linkedin.com/company/singapore-international-chamber-of-commerce
Join Mr Mike Sherman, Marketing, Customer Insight, and CRM/Big Data Expert as he uses customer analytics to discuss common pitfalls, good practice and other tips to get the most from customer data.
In this talk, Mike will focus on helping end users and providers of analytics to understand each other so that they can effectively interact and deliver valuable output. He would be using real world examples and dwell on creating practical, usable and insightful output to explain the tools.
“Our Speaker: Mike Sherman
Marketing, Customer Insight, and CRM/Big Data Expert
Mike has over 35 years of marketing, market research and CRM/Big data experience. He helps clients address marketing opportunities through bunderstanding end users needs, turning them into insight/data specifications and converting the output into clear, actionable results.
Mike recently published his first (and last!) book, “52 Things We Wish Someone Had Told Us About Customer Analytics”, co-authored with his son Alex. The book captures real life lessons learned over their careers, with a focus on practical applications of analytics that connect methodologies and processes to impactful outcomes.
Mike began his career at Procter & Gamble, where he managed both new and established brands. Mike spent 17 years with McKinsey & Company, while there he created their Asia-Pacific marketing practice and was a founder of their global CRM practice. Mike was also Global Head of Knowledge Management for Synovate, where he lead efforts to improve the value clients obtain from research. At SingTel and Hong Kong Telecom he set up their big data teams and drove the use of both customer data and customer research to help the business understand customer and customer data opportunities.
Mike has been based in Asia since 1997 and has supported work in almost every country in the Asia-Pacific region. Mike has extensive experience in the telecom, retail, financial services, consumer electronics and FMCG industries.
Mike has an MBA, High Distinction (Baker Scholar) from Harvard Business School and two Bachelors degrees, Magna Cum Laude, from the Wharton School and College, University of Pennsylvania.
Mike is a frequent speaker at conferences and published several times in the McKinsey Quarterly on marketing issues in developing and Asian markets. He is the former Board Chair of AFS-USA, a leading high school foreign exchange organization and an avid traveler, having visited over 140 countries.”[/two_third_last]
27-28 June 2018
Manila, Philippines
Analytics Leaders / Summit
Topic: 10 Things I Wish someone Had Told Me about Data Analysis
Event Website | Facebook Post below by Ring Central
3 November 2016, Shanghai
WIN APEC Conference 2016
28 February 2017
APAC Tuesday- Webinar!
Topic: What can the Asia Pacific Region teach the MR world?
27 February – 3 March 2017
Mike Sherman Festival of NewMR 2017 – A Worldwide Virtual Event
Topic: Big Consumer Data: the Promise, the Overpromise, the Opportunity
Click here to access the slides used in the presentation [/two_third_last]
April 29, 2016
Melbourne
ADMA DATADAY:
Global Keynote Speaker:
Mike Sherman
Topic : The consumer data mall: delivering effective personalised marketing[/two_third_last]
April 27, 2016
Sydney
ADMA DATADAY
Global Keynote Speaker: Mike Sherman. Topic : The consumer data mall: delivering effective personalised marketing
Singapore
Monetising Big Data in Telecoms World Summit
Topic: Big Consumer Data: Myth, Overpromise or Underdelivery[/two_third_last]
April 13, 2016
Big Data & Analytics Summit Hong Kong
Topic: The Consumer Data Mall: Delivering Effective Personalize Marketing
Speaker Day 2 Mike Sherman Project Leader, HK Telecom
March 3, 2016
Singapore
Big Data & Analytics Innovation Summit
Consumer Data Mall: Delivering Effective Personalized Marketing
October 6, 2015
Hong Kong Market Research Society
Big Consumer Data: Myth, Overpromise or Underdelivery?
May 6, 2015
Hong Kong
Big Consumer Data: Myth, Overpromise or Underdelivery?
Hong Kong Analytics Community
Inaugural Event
April 27-30, 2015
Global Conference
San Sebastien, Spain
Panel Moderator
Application of Data Science in a Real World
I-com (Global Forum for Marketing Data and Measurement)
Global Conference
San Sebastien
March 11,, 2015
Big Consumer Data
ABL Business Consulting
Expert Seminar
October 15, 2014
Shanghai
Big Data Analytics, Research WoW Seminar
October 22, 2014
Amsterdam
DataMediary (Consumer Data Mall)
A Consumer Driven Big Data Concept
Broadband World Forum
October 22, 2014
Amsterdam
Engaging with Third Parties, Think Tank Debate
Broadband World Forum
October 22, 2014
Amsterdam
The Challenges of Rolling out Big Data Initiatives, Discussion Panel
Broadband World Forum
June 19, 2015
Singapore
Chairman’s Welcome Address
CommunicAsia 2014 Summit
May 31, 2012
Singapore
Customer and Marketing Analytics: Using CRM to Drive Customer Value
IDA Singapore Business Analytics Seminar
Discussing the Analytics Opportunity
http://www.ida.gov.sg/insg/post/Discussing-the-analytics-opportunity.aspx
March 26, 2004
Hong Kong
Unlock The Hidden Potential In Your CRM Investments Through Better Strategic and Organizational Integration, CRM Conference 2004, Hong Kong Productivity Council
March 2002
Prague
Can CRM work in emerging markets, speeches to ESOMAR CRM conference
December 2002
Singapore
Can CRM work in emerging markets, speeches to ESOMAR Asia-Pacific conference
September 20, 2002
Hong Kong
Capturing Value from CRM, Building Customer Value: Realign People Process and IT
Economist Corporate Network
September 1999
Korea
Enhancing marketing impact with CRM
1999 CRM & SLM Conference
September, 1998
Brazil
CRM in grocery, a provocative perspective
32nd Supermarkets National Convention
Customer Insight/Data Analysis ^
May 28-29 2019
Vietnam
Mike Sherman Chairman: Data Summit Vietnam 2019,
10 Things I Wish Someone Had Told Me About Data Analysis
Event URL:
https://www.cognitive-links.com/datasummitvietnam2019
30 April 2019
Online broadcast
Creating Better Research Reports #NewMR Webinar
Links to the presentation: https://newmr.org/play-again/the-quality-of-market-research-reports/
24 March 2017
Jakarta, Indonesia
Mike Sherman Lead Speaker – Breakfast with Insight Leaders
Discussion with industry leaders.
Click for the ABN blog discussing the highlights of the breakfast.
July 26-27, 2017
Bangkok, Thailand
Analytics Leadership Summit:
Topic: 10 Things I wish someone had told me about Analytics
http://www.analyticsleaderssummit.com
15 March 2017
Kuala Lumpur
Analytics Leaders Summit
Topic: 10 Things I wish someone had told me about Data Analysis?
15 February 2017
Hong Kong
Hong Kong Analytics Community
Topic: Applying demographic analytics to drive economic market understanding[/two_third_last]
October 19-20 2016
Jakarta, Indonesia
Analytics Leadership Summit: Keynote Speaker & Panel discussions
11-12 May 2016
Singapore
Analytics Leaders Summit 2016
Topic: Ten Thing I Wish Someone Had Told Me About Data Analysis
Speaker and Panel Moderator on: Predictive Analytics: A Game-Changer for Telco Companies
9 May 2016
Hong Kong
Hong Kong Analytics Community
Topic: Comments from a Hiring Manager – How to get a job…
Click to view the presentation here.
June 19, 2015
Singapore
Analytics 2015
The Ten Commandments of Analytics
http://www.marketing-interactive.com/10-commandments-analytics/
June 18, 2015
Singapore
Digital Behavior Among Asian Consumers
WARC and ACI Webinar
http://www.warc.com/content/creative/embedwebinarvideo.aspx?webid=5337&mp4id=5336&PageID=3712&utm_campaign=Webinar_digital-behaviour_18-06-15
November 3, 2011
Online Global Webinar
Less is More: Delivering Value (Not Just Reams of Data)
From Your Research, Festival of New MR
July 14, 2011
Singapore
Strategic Marketing Research and Analysis, aka Getting Value (Not Just Reams of Data)
From Your Research, Strategic Marketing Forum, SIM (Singapore Institute of Management)
September 24th, 2009
Seoul
Getting more, spending less: influencing customers’ choices in uncertain times
French Chamber of Commerce in Korea
Luncheon Meeting: Business Trends and Prospects
May, 2007
Milan
Why Do We Keep Insights So Well Hidden: The Components And Process To Deliver Insights
ESOMAR Customer Insights Conference
January 10, 2006
Korea
Achieving Insightful Market Research: Foibles, Big Ideas and Interesting New Findings
Australia New Zealand Chamber of Commerce in Korea Breakfast Forum
October 27, 2004
Market Research: Overhyped or Underused?
Conference Board, Asia-Pacific Marketing & Sales Council
July 21, 2003
Hong Kong
Leveraging Research for Practical, High Impact Customer Insights
Market Research Society of Hong Kong Insights Seminar
June 25, 2002
The Important Role of Market Research
Frost & Sullivan Advanced Marketing Research Asia Conference
November, 2000
Getting to know the online consumer
ESOMAR Asia-Pacific Conference, Bangkok
Emerging Markets ^
June 18, 2015
Singapore
Digital Behavior Among Asian Consumers
WARC and ACI Webinar
September 28, 2008
Montreal, Canada
Rich Insights Into Developing Markets, Aka ‘Hot Spots’
ESOMAR Congress
September 26, 2006
Hong Kong
Insights into the low income consumer, Reaching the Asian consumer at the middle and bottom of pyramid
EIU Conference
November 27, 2006
Singapore
Insights into the Korean Consumer
IE Singapore Korea Food Service Market Insights Seminar
June 7, 2005
London
“Succeeding with Mass Affluent Customers”
McKinsey’s Emerging Markets FIG CEO Conference
Telecoms ^
May 10-11, 2005
Hong Kong
Defining the three components of an effective pricing strategy
IIR Optimizing Your Pricing Strategy for Asia’s Telecoms Markets Conference
August 27, 2002
Singapore
Capturing Earnings through Excellent Churn Management
Frost & Sullivan 3rd Annual CRM Asian Executive Summit
March 7, 2002
Hong Kong
Leveraging Customer Insight and Technology to Improve Customer Loyalty
Siebel Customer Conference
Financial Services ^
May 23, 2001
Singapore
Understanding Singaporean PFS Consumers, speech to Monetary Authority of Singapore Conference
November 10, 2005
Singapore
Identifying Profitable Customer Segments for Growth
Synovate Financial Marketing Insights Breakfast
June, 1997
China
Segmenting your customer base: a FIG example’
Management conference, CITIC Bank
High Tech ^
December 16, 2004
Seoul
Winning The PC Battle
Microsoft Year 2004 OEM Manager Briefing
Pricing/Promotion ^
2 November 2016
Google Hangout
Sciative Knowledge Series: Seminar 10 Things I Wish Someone Had Told Me About Pricing.
September 22, 2004
Hong Kong
Perspectives on Pricing: Capturing the 1 Percent
3rd Annual Business Intelligence Executive Forum
April 11, 2002
Hong Kong
Perspectives on Pricing: Capturing the 1 Percent
AMI Pricing for Survival Seminar
February, 1997
Perspectives on Pricing: Capturing the 1 Percent
Pharmacia Biotech Asia-Pacific Managers Conference
[November 9-10,1995
Chicago
Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies
IIR Marketing Institute Account Specific Promotions Conference
June 5-6, 1995
New York City
Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies
IIR Marketing Institute Measuring and Evaluating Trade Promotions Conference
Febrary 23-24, 1995
New Orleans
Value Pricing’s Role with an overall Pricing Strategy
IIR Pricing Institute Value Pricing for Consumer Loyalty Conference (also conference chair)
March 30-31, 1994
New York City
Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies
IIR Marketing Institute Account Specific Promotions Conference
October, 25-6, 1993
New York City
Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies
IIR Marketing Institute Account Specific Promotions Conference
June 10, 1993
Westchester, NY
Capturing the Power of Account-Level Trade Promotion Strategies, SPAR-Burgoyne 16th Annual Promotion Conference
Other ^
June 13, 2002
Hong Kong
Strategies to Take a Business Idea Forward Profitably: A Discussion
Australian Chamber of Commerce in , Media and Marketing Committee, Hong Kong
March 24, 2003
Hong Kong
Avoiding Being Everything to Everyone, Everywhere: Making Profitable Channel Investments
1010 Corporate Seminar “Setting the Pace with Mobile Marketing”
November 26, 2002
Hong Kong
Avoiding Being Everything to Everyone, Everywhere: Making Profitable Channel Investments
Hong Kong Productivity Council Multi-Channel Marketing Symposium
September, 1999
Synergy: Is it worth it?
1999 AMI Conference
November 1998
Korea
A Perspective on Key Success Factors in Retail Marketing
International Fashion Business Conference
April 13-14, 1996
Chicago
ECR: Implementation Barriers and the Need for a Broader Supply Chain Context
Excel Logistic Grocery Logistic Forum
Mike is available to: deliver speeches, hold discussions and seminars on the above and more, he will tailor for groups or individual companies and their unique challenges and needs. Click here to contact him.