52 Things... Home      
Excerpts Reviews    Charts

 

2022-Book-Authority-Best-Marketing

 

 

 

 

 

 

2022-Book-Authority-Best-Marketing

 

 

BookAuthority Best Market Research Books of All Time

 

 

 

 

 


logo.book-Authority

 

 

100 Best-Selling Analytics Books of All Time

As featured on CNN, Forbes and Inc – BookAuthority identifies and rates the best books in the world, based on recommendations by thought leaders and experts.

Click here or on the Book Authority logo – and CHECK OUT #10!

 


 

Temple U-Fox School of Business

 

 

 

Customer analytics and machine learning leads to a new direction for marketing

News article from Temple University’s Fox School of Business in praise of “52 Things…” Click to read it.

 


 

 

 

Click here to read the live & updating reviews on Amazon.

 
 
 

 

I chose your book through a search on Amazon.  I wanted to find something to complement the very theoretical approaches to inquiry often found in academic books.  I am using it with my faculty as one of three books in a course called Fundamentals of Inquiry and Discovery.  In this course, we emphasis a deep understanding of curiosity and how it influences questioning and thinking.  We also emphasis basic research methods, using the students developing a survey about an interesting opinion issue as an exercise.  After I read through about 8 books that I thought could be a “real world” and applied perspective on asking and answering relevant questions, I chose yours for several reasons.  First, it is not so deep a read that it would turn the students away; the short vignettes work well to compliment the more academic reading.  Second, it was directly related to use of inquiry in business decision making.  The program we work in is intended for non-traditional (often a bit older) transfer students with a technical background.  They are returning to the university to earn a bachelor’s degree, but bring experience and knowledge from their prior technical degrees, from military experience, and/or from work experience.  Many are working full time somewhere in the business world.  With the variety of stories you and your son share, I thought my students would find some that they can relate to.  And finally, the book includes many of the basic approaches to inquiry that we work with the students on, but also brings a level of practicality to show that the ideal and the real are not always fully aligned.  Sometimes you need to make a decision within particular constraints of time and money.  Your book gives that that perspective on cost/benefit analysis for how to approach a challenge.

Peggy

Peggy Shadduck, Ph.D.
Associate Dean, New College
University of North Texas
 

 

November 16, 2020

 
 

June 30, 2020


 

Jane Horan

June 27, 2019

Format: Kindle Edition

 

February 5, 2019

Format: Kindle Edition
January 26, 2019
Format: Kindle Edition
October 13, 2018
Format: Kindle EditionVerified Purchase
 

October 1, 2018

Format: Kindle EditionVerified Purchase