Customer Insight

  • Do Market Research Agencies Produce Poor Quality Reports.  This article appeared in the Nov 2019 – Jan 2020  – Summer Reading –  of the Australian Market and Social Research Society’s publication Research News  Click here to view/download it as a PDF
  • Turning market research’s focus away from the shovel and to the hole,  March 01, 2011, Knowledge@SMU
  • 5 Questions every innovative researcher needs to ask…and the one answer they need to give, Research World, November-December, 2010, p 56. (with L.Collard, N. Gains)
  • Watch the customer closely, Electronics Business Asia, November, 2001 (with J. Hexter).
  • E-performance, the path to rational exuberance, McKinsey Quarterly, 2001 number 1 (with F. Legendre, C. Taylor).

CRM/Big Consumer Data

  • Big Consumer Data: The Good, The Bad and the Ugly: This article appeared in Asia’s Market Research and Consumer Insights Media – Issue 60 Q4 2019  Click here to view/download it as a PDF
  • Emerging Marketing, McKinsey Quarterly, 2002 number 2 (with S. Chung)   Among most read Quarterly articles of 2002, based on on-line usage. (Read this article in English or in Russian)
  • Can marketing regain the personal touch?, McKinsey Quarterly 1995, number 1 (with P. Child, R. Dennis, T. Gokey, T. McGuire, M. Singer)

Emerging Markets

  • The Big Book of Marketing‬ By Anthony G. Bennett, pages 104-110

Financial Services

  • Build-to-order banking in Asia, McKinsey Quarterly, 2002 number 2 (with M. Wanders)
  • Selling internet banking to Asians, McKinsey Quarterly, 2001, number 2 (with M. Pasa)
  • Giving Asians some credit, McKinsey Quarterly, 2001 number 1 (with M. Pasa, F. Hui)
  • Asian Investors Aren’t as Conservative as You Think, Asian Wall Street Journal, February 8, 1999
  • Asia’s Young Want Better Financial Services, Wall Street Journal (Asian, European and US editions), October 25, 2000
  • China’s banks get personal, McKinsey Quarterly Web Exclusive, 2002, Number 2  (2ith David von Emloh, Wayne Zhang)
  • Banks tested in retirement challenge’, South China Morning Post, Milt Gillespie; Melissa Ma and Mike Sherman, 9/99


  • Focusing on branding can gain more market’, Heidi Hu and Mike Sherman, China Economic Herald, 7/99
  • Power brand checklist’, Asian Brand News, Mike Sherman, 5/99
  • Avoiding price wars’, China’s Managers Magazine, Heidi Hu and Mike Sherman, Issue 2-3/99
  • Distribution system in Korean fashion industry’, Korean Journal of Fashion Business, Mike Sherman, 12/98
  • Predicting the size of multi-media markets (with John Rose), Electronic Business Buyer, September, 1993, p. 95-98.

Mike is available to: deliver speeches, hold discussions and seminars on the above and more, he will tailor for groups or individual companies and their unique challenges and needs. Click here to contact him.