A FIRESIDE CHAT WITH MR. MIKE SHERMAN, MBA ’86. 
Big Data, CRM, Customer Analytics are hot topics with many companies investing substantial time and funds to use customer data to improve their performance, yet most companies report poor returns from these efforts. In this webinar, Mike will leverage his over 35 years of experience using customer analytics to discuss common pitfalls, good practice and other tips to getting the most from your customer data. The fireside chat will be moderated by Harvard Business School AHK Officer, Mr. Eric Poon.